The 4th International Conference on Digitalization and Management Innovation (DMI2025)

Abstract: Generative Artificial Intelligence (GenAI) is becoming a powerful tool in modern entrepreneurship, providing new opportunities for automation, personalization, and the creation of innovative products and services. Through emerging technologies such as language models, image and audio generation systems, entrepreneurs can significantly accelerate their workflows and reduce costs. However, the implementation of GenAI is associated with a number of significant challenges. The technological barriers include high requirements for computing resources, complexity in integration, and the need for specialized knowledge. The lack of trained personnel and resistance to technological changes are another obstacle in its sustainable implementation. From a business perspective, the unpredictability of the GenAI results and the lack of trust among users can slow down the growth. The emerging global legal regulations impose additional responsibilities on the entrepreneurs. The invited speech analyzes these multi-layered challenges and offers guidelines for the responsible and effective use of GenAI in the entrepreneurship.

Biography: Prof. Dr. Dimiter Velev is with the Department of Informatics at the University of National and World Economy (UNWE), Sofia, Bulgaria (https://www.unwe.bg/en/). Dimiter Velev is the Director of the Science Research Center for Disaster Risk Reduction at UNWE. He holds a M.Sc. degree in Electro-Engineering from the Sofia Technical University, Bulgaria and a Ph.D. degree in Computer Systems, Complexes, Systems and Networks from the Pukhov Institute for Modelling in Energy Engineering at the National Academy of Sciences of Ukraine.
Prof. Velev is a member of the International Federation for Information Processing (IFIP) (http://ifip.org/), in which he is the Chair of Technical Committee #5 – Information Technology Applications (https://www.ifip.org/bulletin/bulltcs/memtc05.htm). Prof. Velev is also the Chair of the IFIP Domain Committee on Quantum Computing.
Prof. Velev’s main areas of academic and R&D interest are Information Technology, Integrated Information Systems for Disaster Management, Artificial Intelligence, Cybersecurity, Virtual Reality, Quantum Computing.
He is a regular chair and a keynote speaker of conferences in Asia and Europe and a reviewer of many scientific publications in journals and conferences.