The 5th International Conference on Digitalization and Management Innovation (DMI2026)

Abstract: This paper reviews recent developments in the regulation of digital platforms in the European Union, focusing on major policy reforms such as the Digital Markets Act (DMA) and the Digital Services Act (DSA), which significantly reshape the obligations of large platforms. Particular attention is given to the elimination of price restrictions (including price parity clauses) and increased transparency in algorithmic recommendations. The paper also discusses the EU Data Act and its implications for the cloud computing sector, especially regarding limits on switching fees and enhanced interoperability, and considers their expected effects on competition and innovation. In addition, we examine regulatory initiatives targeting health platforms, highlighting challenges related to data protection, liability, service quality, and the broader public-interest dimension of healthcare digitalization. Overall, the analysis shows how the EU’s layered regulatory framework seeks to balance competition and innovation, while preparing the ground for more substantial challenges arising from the rapid development of generative AI.

Abstract: E-business has been established as the dominant form of economic activity in the global digital economy. Originally emerging as an electronic form of trade and automation of business processes, it has gradually transformed into a complex socio-technical system integrating data, digital platforms, intelligent algorithms and global networks of participants. This transformation is linked to the accelerated development of Artificial Intelligence and the growing discussions around the “technological singularity” concept. Technological singularity is used to denote a new stage in the intelligent system development, in which its ability to learn, adapt and make autonomous decisions exceeds human cognitive capabilities. This is not just a technological phenomenon, but a systemic change which influences the way value is created, markets function and strategic decisions are made. The invited speech will discuss the future of the development of e-business in the era of the singularity by analyzing the business model transformation, management and decision-making, cybersecurity and sustainability, and competitiveness in global markets. The main conclusion will be that the sustainable development of e-business in the era of the singularity requires a new balance between algorithmic autonomy and human control, between technological efficiency and social responsibility.