The 4th International Conference on Digitalization and Management Innovation (DMI2025)

Abstract: Against the backdrop of the global economic digital transformation, new-quality productive forces are gradually becoming the core driving force for reshaping the business competition landscape. As a product of revolutionary technological breakthroughs and in-depth industrial upgrades, they bring unprecedented opportunities and challenges to business technology application innovation. With the rapid development of science and technology, high-tech such as big data, artificial intelligence, and blockchain continue to emerge, driving the transformation of the quality of productive forces. The wide-spread application of these technologies has not only changed traditional production methods but also given birth to new business models and formats, injecting new vitality into the business field.
At the policy level, governments around the world have introduced relevant policies to encourage scientific and technological innovation and industrial upgrading. The Chinese government attaches great importance to the development of new-quality productive forces and has put forward a series of strategic measures, such as the "Innovation-Driven Development Strategy", aiming to promote the in-depth integration of scientific and technological innovation and the real economy, accelerate the formation of new-quality productive forces, and promote business innovation and development.
Beijing Wuzi University is based on the new development stage and vigorously cultivates new-quality productive forces, driving business innovation and development through scientific and technological innovation. By building four strategic fulcrums, namely, a modern circulation system, smart commerce, a unified national market, and strengthening business brand building, it promotes the innovative development of business technology applications, serves the national business development strategy, and contributes to the realization of an "innovation-powerful country".

Keywords: Business, Innovation and Development, Intelligent and digitalized Technologies

Biography: As an expert with special allowance from the State Council and a famous teacher in Beijing, Prof. Chen is currently Dean of Business School at Beijing Wuzi University and doctoral supervisor of the University of International Business and Economics, as well as a deputy director of the Education Guidance Committee of the Ministry of Education for e-commerce majors in colleges and universities, a consultant expert on the establishment of national e-commerce demonstration cities, a chief expert on cross-border e-commerce of China Association of Foreign Trade and Economic Cooperation Enterprises, and an expert on the Digital Economy Committee of China Association of Foreign Investment Enterprises.
He presided over and completed more than 50 national and provincial projects in China, and published more than 100 papers, over 20 textbooks and works.
He mainly engaged in research and practice of trade digitalization, e-commerce and modern service industry.